Attaining visual hierarchy is nothing but getting flow to your content in such a way that it appeals to the consumer. Wait, then why every site doesn’t do it? Because it is more subjective and customized than you think!
Have a look at the aspects to be taken in mind and decide for yourself.
Shadows And Opacity
Trust me! You don’t need an all-solid theme for your website; even if you are an e-commerce site. Play with some low opacity shades over pictures and shapes here and there. Giving shadows to images and text you want to give importance to is the most elegant idea. Just 1-2 pixels shadow is perfect for text while you can give more to the images.
Color Schemes
Color schemes are important as they represent the mood arena of your business. You would want to decide if you want it to be vibrant (with red or yellow as a base color) or calming (with violet or blue as a base color) or anything else.
Secondly while choosing the whole color scheme, you need to see if all the colors contrast well with the base color.
Size Variants
Size of fonts or images determines the crucial aspects you want to focus on. The bigger the size, it would be noticed first. Also, the variation in font size would be a great design aspect for the visual hierarchy of your content.
Decide what you want to be noticed first and create a flow chart once and design accordingly. Symmetry is a good thing to follow for website design but asymmetry is what catches attention most of the time!
Layout And Composition
Just like you solve a puzzle step by step and get a beautiful picture at the end, website designing is the same as that. It requires patience and continuous change in approach, but in the end, you will have a beautiful layout and composition.
Start with figuring out what is important and rank them according to your call-to-action plan. A call-to-action connection is very crucial while designing a perfect layout. After all, you need your website traffic to interact with you.
White Spaces And Textures
Mostly every website likes to go plain in their demeanor, but certain websites (like art websites) need some texture to add to the essence. Decide whether your color scheme is suitable for a texture or not and act accordingly. Mostly a bright shade scheme would go well with a light texture in the background.
You must have heard till now about white spaces. Everyone talks about it, but there is no standard measure to be followed. Make it just readable and pleasant enough for the users.
Conclusion
Every website needs to understand business intent, theme and customer’s requirements to decide a particular visual hierarchy. Many web development company can help you figure it all out, but the selection and approval eventually come to you. Choose well!
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